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Mar 13, 2013

MEDIA EXPANSION FOR SHANNONS NATIONALS IN 2013

THE Shannons Australian Motor Racing Nationals will continue to offer competitors, fans, supporters and sponsors unparalleled ways to become involved with the series this year.

An expanded television package across two networks, a brand-new printed publication and an expanded and revamped online TV presence will be hallmarks of an expanded media package for this year’s nine-round Shannons Nationals.

The series has today unveiled a broadcast schedule for all nine rounds set for the 2013 season, 21 one-hour first run programs currently scheduled for the increasingly popular SBS Speedweek program on Sunday’s.

The television scheduling will see brand-new Shannons Nationals content on television at least every other week for the remainder of the calendar year (subject to change).

Once again subscription television will provide a further airtime boost, with regular Shannons Nationals content set for SPEED TV Australia throughout the season.

The Shannons Nationals will also work closely with SPEED to enhance interaction with popular program, SPEED News Australia, this year.

“This is the first time that we have had a year’s worth of programming confirmed this far in advance,” Series Director Rob Curkpatrick said.

“It is a great line-up of programming that covers all of our categories over nearly thirty hours of television, first-run, on a free-to-air network.

“Our friends at SPEED TV continue to play a big role in exposing our product to a big audience and we’re very excited to be back on Australia’s only 24/7 motorsport network as well.

“Our TV plans have been in place since late last year, offering stability to our competitors and sponsors, but it’s nice to have our programming schedule locked in as well.”

Meanwhile, the Shannons Nationals has also today announced the creation of its own series magazine, which will be available online and at each round of the 2013 series.

The Racing Magazine will be produced in-house by the Shannons Nationals media team and will include in-depth features about stories related to the series and the competitors within each category featured on the event program.

Whilst The Racing Magazine will also include round-by-round program information – including entry lists and event schedules – it’s main aim is to offer race goers, online fans and competitors a new insight into the people, cars and series’ whose stories may otherwise not be told in the ‘mainstream’ motorsport media.

The Racing Magazine will be published nine times this year – one per round – with a special digital-only tenth issue planned for the Christmas / holidays period.

“We have decided to move away from the traditional event program format that has become stale and repetitive,” Curkpatrick said.

“This is a new concept that offers a professionally-produced magazine with a focus on key people, places and categories within the Shannons Nationals – but it will also touch on some personalities from outside of it as well.

“The magazine has a focus – but it won’t be restrictive. We want it to appeal to as many people as possible.”

The Racing Magazine will feature on Facebook and on the Shannons Nationals website shortly.

The NationalsTV will stream every round of the series live on the internet, building on the successful streaming product the series has pioneered throughout the last three seasons.

The new streaming site, produced by TV partners AVE, will stream directly through www.thenationals.com.au and will offer all of Sunday’s racing at each round live, for free, online to racing fans around the world.

The live streaming will also be available via the Nationals’ Facebook page.

Social media interaction will also be encouraged via outlets including Facebook (www.facebook.com/TheNationals) and Twitter (www.twitter.com/ShannonsNats)