Aug 6, 2014
SHANNONS NATIONALS GETS TV AUDIENCE BOOST
THE SHANNONS Australian Motor Racing Nationals will be watched by more five million people on national TV this year, following the release of broadcast audience figures gained across the first half of the 2014 season.
Metro and Regional TV ratings data supplied by SBS show that a combined audience of 2.76 million people have watched an episode of long-running motorsport TV show Speedweek containing Shannons Nationals coverage so far this season.
An average of 345,000 people per show (207,000 people in metro areas) have tuned in this year across nine episodes broadcast on SBS One and SBS 2 – covering the first five rounds of the season.
A further nine shows including Shannons Nationals content are scheduled for the remainder of the year to cover action from rounds five through nine.
The average figure includes two shows (Winton Raceway’s coverage) broadcast on SBS 2 due to the primary channel’s Soccer World Cup commitments, with an average of more than 380,000 people watching shows aired on SBS One prior to the World Cup.
Two shows have attracted a national audience of more than 400,000 people so far this season.
The Shannons Nationals works closely with TV production partners AVE to produce coverage from each Shannons Nationals round, with nearly 80 hours of coverage to be produced this season across a variety of platforms.
The data does not include separate airings of Shannons Nationals and V8 Touring Cars content aired on SPEED TV on the FOXTEL subscription package, nor views of online content provided on-demand via the Shannons Nationals website, MotorsportsTV app or other online platforms.
Despite often being overlooked in the Australian Motorsport broadcasting landscape, the figures released reveal that SBS Speedweek compares extremely favourably with other free-to-air motorsport properties broadcast on networks with significantly higher profile and broadcast reach.
Speedweek has settled into its current 2PM Sunday afternoon timeslot this year with ratings growing as a result of the timeslot and consistent scheduling.
The total audience number grows when the live streaming produced at every Shannons Nationals round is taken into account, with the largest round this year (Phillip Island) attracting more than 15,000 views.
Growing social media numbers and online readership of the series in-house magazine and steady growths in actual physical attendance at the circuits have buoyed series organisers this year.
The figures released today will be a significant boost for competitors racing in every one of the eleven National categories competing with the Shannons Australian Motor Racing nationals throughout the year.
The results released today will also allow the Shannons Nationals to more aggressively market the series to potential sponsors and partners in the near future.
The Shannons Nationals continues to work to grow its position as the number one place for national-level motorsport competition in Australia.
Round 6 of the Shannons Australian Motor Racing Nationals continues this weekend at Ipswich's Queensland Raceway.